You’ve created a modern toy that is meant to bring more people outside to play, why is this important today?

Everyone loves to be outdoors, at least I hope this is true! Stick-lets act like a prompt to help further engage people with the natural world around them. ​Sometimes we need these prompts to realise the potential of natural toys like sticks. With these colourful and tempting gadgets in hand, kids explore the stick beyond its digging and sword-fighting abilities. My ultimate hope is that toys like Stick-lets drive families outdoors more often to seek good memories, scavenger hunts, challenges, and an appreciation for the world around them. We need our little ones to care for Mother Nature and lead by example.

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